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101 More Great Jewelry Selling Techniques

March 5, 2009 by Barbe Saint John

Dr. David Weiman, is the Marketing Director for Lapidary Journal Jewelry Artist since 1986 as well as marketing director of Step by Step Beads, and Step by Step Wire Jewelry.  This man knows how to sell jewelry!  In his new eBook, 101 More Great Jewelry Selling Techniques From the Pages of Jewelry Selling Insight, you’ll learn tips and techniques that you can start using this very minute to start selling more jewelry.

101 More Great Jewelry Selling Techniques book is a “best of” collection of tips from Dr. Weiman’s popular Jewelry Selling Insights newsletter. If are selling jewelry as a business and you haven’t signed up for this newsletter yet-do it now. I mean right now, go ahead-I’ll wait right here. 😉

I love the Jewelry Selling Insites newsletter, so wasn’t suprised to find a wealth of quick and easy tips in this eBook to implement into my own jewelry business. Most of the tips don’t take a lot of time, so you really have no excuse to go give them a try. The tips are categorized into sections such as “Selling face to face”, “Selling on the web”,”Advertising & Promotion” and “Customer Service”.  You can hone in on a specific area you may be having problems with, or just open it up at random and try a tip on that page.

Some of the ones I like best are: How to create and use referral cards –
An excellent way to get your current jewelry customers to gladly help you build your client base. This is BRILLIANT and I am going to work on it this week myself!  Another one is: Bring a show calender to shows and events. Another way to keep you in the customer’s mind. And one that really spoke to me: Visit the shops that show/sell your work. Not everyone cares about your jewelry display as much as you do!

If you are looking for more ways to increase your business in today’s tough economy you should look into investing in this ebook of selling tips. Also be sure to sign up for his newsletters and check out his blog too. Dr. Weiman is a font of jewelry marketing knowledge.

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Comments

  1. Beadalicious Supplies says

    March 8, 2009 at 5:32 am

    Thanks for the info on Dr Weiman!

  2. PreciuosGem says

    April 12, 2009 at 6:04 am

    I would like to meet Dr Weiman we share the same hobby:jewelry

Have you read?

Book Review Wednesday: The Complete Guide to Trinket Dishes for Beginners

I’ll admit, this one has me slightly torn over where it belongs on CraftGossip — because trinket dishes made from polymer clay sit very neatly in that lovely little overlap between our Polymer Clay blog and our Jewelry Making blog.

Technically, yes, this is a polymer clay project book. But let’s be honest, what do most of us use trinket dishes for? Rings, earrings, necklaces, brooches, little charms, and all those “I’ll put this somewhere safe” pieces that immediately vanish into the craft-room Bermuda Triangle.

So for this week’s Book Review Wednesday, I’m leaning into the jewelry side of things withThe Complete Guide to Trinket Dishes for Beginners, because handmade trinket dishes are such a lovely companion project for jewelry makers. They are practical, pretty, giftable, and a nice way to use polymer clay without needing to jump straight into detailed beads or fiddly earring components.

And really, a handmade trinket dish is one of those beginner-friendly polymer clay projects that feels useful right away. You can make one for your bedside table, one for the bathroom, one near the kitchen sink for rings, one for your sewing room buttons, one for paper clips, one for “miscellaneous tiny things I refuse to throw away” — and suddenly you have made six. That’s crafting, isn’t it?

What I like about the idea of this book is that trinket dishes are a genuinely approachable starting point for beginners. Polymer clay can be a little intimidating when you see all those perfect canes, florals, marble effects, metallic finishes, and tiny sculpted details online. But a small dish? That feels doable. You can roll, shape, texture, bake, sand, paint, glaze, and still end up with something charming even if it is not completely perfect.

In fact, slightly imperfect is often where handmade trinket dishes look their best. A softly uneven edge, a little thumbprint curve, a marbled pattern that wandered off in its own direction — those are the details that make them feel handmade rather than mass-produced.

For jewelry makers, this book also opens up a nice little gift-making path. A handmade pair of earrings tucked into a matching polymer clay trinket dish would make a beautiful birthday gift, Mother’s Day present, craft stall set, or Christmas stocking idea. If you already make earrings or small accessories, a coordinating trinket dish adds that extra “oh, you made the whole thing?” moment, which we do love.

This is also why I think it works so well for the jewelry audience. It is not jewelry in the strictest sense, but it is jewelry-adjacent in the most useful way. It gives makers a way to display, store, gift, and package handmade pieces beautifully. If you enjoy our other jewelry making projects or you have been dabbling in polymer clay earrings, trinket dishes are a natural next step.

I would also cross-link this one from the polymer clay side because readers there will absolutely be interested too. Our polymer clay tutorials audience would appreciate the clay techniques, while the jewelry makers will appreciate the finished use. Honestly, this is one of those books that probably deserves to sit with one foot in each craft room.

The thing I always look for in beginner polymer clay books is whether they help you understand the basics without making the project feel fussy. For trinket dishes, beginners will want clear help with conditioning clay, rolling an even slab, creating clean shapes, adding texture, shaping the dish without cracking it, baking it properly, and finishing the surface so it feels smooth and gift-worthy.

Because nobody wants a ring dish that looks cute in theory but scratches the bedside table or feels like it might snap if you look at it too firmly.

This type of book would suit anyone who wants to make beginner polymer clay gifts, handmade jewelry dishes, ring bowls, small catch-all trays, or craft fair items. It also feels like a nice low-pressure project for a weekend afternoon. No complicated closures, no matching pairs, no tiny jump rings pinging across the room — just clay, shape, texture, and a finished piece that actually has a job to do.

And if you are the sort of maker who saves every leftover scrap of clay, this could be dangerous in the best possible way. Marbled trinket dishes are a perfect way to use up odd colours and little leftover bits from other projects. Much like fabric scraps, clay scraps seem harmless until they form their own ecosystem.

My Shellie-style verdict? The Complete Guide to Trinket Dishes for Beginners feels like a sweet, practical pick for makers who want to try polymer clay in a way that is useful, giftable, and not too intimidating. I would feature it on Jewelry Making because trinket dishes are so closely tied to storing and gifting handmade jewelry, but I would absolutely give it a little nod over on Polymer Clay too.

It is one of those crossover books that reminds us crafts do not always stay politely in their own category. Sometimes a polymer clay book belongs in jewelry making because that is where the finished piece will actually live — holding rings, earrings, charms, and all those tiny treasures we swear we are going to organise one day.

You can find the book here: The Complete Guide to Trinket Dishes for Beginners.

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