101 More Great Jewelry Selling Techniques

Dr. David Weiman, is the Marketing Director for Lapidary Journal Jewelry Artist since 1986 as well as marketing director of Step by Step Beads, and Step by Step Wire Jewelry. This man knows how to sell jewelry! In his new eBook, 101 More Great Jewelry Selling Techniques From the Pages of Jewelry Selling Insight, you’ll learn tips and techniques that you can start using this very minute to start selling more jewelry.

101 More Great Jewelry Selling Techniques book is a “best of” collection of tips from Dr. Weiman’s popular Jewelry Selling Insights newsletter. If are selling jewelry as a business and you haven’t signed up for this newsletter yet-do it now. I mean right now, go ahead-I’ll wait right here. 😉

I love the Jewelry Selling Insites newsletter, so wasn’t suprised to find a wealth of quick and easy tips in this eBook to implement into my own jewelry business. Most of the tips don’t take a lot of time, so you really have no excuse to go give them a try. The tips are categorized into sections such as “Selling face to face”, “Selling on the web”,”Advertising & Promotion” and “Customer Service”. You can hone in on a specific area you may be having problems with, or just open it up at random and try a tip on that page.

Some of the ones I like best are: How to create and use referral cards –
An excellent way to get your current jewelry customers to gladly help you build your client base. This is BRILLIANT and I am going to work on it this week myself! Another one is: Bring a show calender to shows and events. Another way to keep you in the customer’s mind. And one that really spoke to me: Visit the shops that show/sell your work. Not everyone cares about your jewelry display as much as you do!

If you are looking for more ways to increase your business in today’s tough economy you should look into investing in this ebook of selling tips. Also be sure to sign up for his newsletters and check out his blog too. Dr. Weiman is a font of jewelry marketing knowledge.

This week’s Book Review Wednesday pick is 3D Beaded Animal Crafts for Kids, and I’ll admit this one is another of those books that makes me pause for a moment and ask, “Does this belong in Jewelry Making, Kids Crafts, or somewhere in between?”

Technically, it is not jewelry in the traditional necklace-and-earrings sense, but it is very much a beading book, and beading skills are such a useful doorway into jewelry making. For kids especially, learning how to thread beads, follow patterns, work with wire, and build little 3D shapes is a brilliant way to develop patience, fine motor skills, and confidence with craft materials.

The cover promises 3D beaded animal crafts for kids, with a focus on cute seed bead animals made with wire. The little fox on the cover is exactly the sort of project that catches attention — bright, cheerful, and very giftable. I can see this being a fun book for crafty kids, tweens, grandparents crafting with children, or even adults who secretly enjoy tiny beaded animals but pretend they are “helping the kids.”

What I like about this type of project is that it gives children a finished piece they can actually be proud of. These are not throwaway crafts. A beaded animal can become a bag charm, keychain, desk buddy, zipper pull, ornament, or little handmade gift. And if you have a child who loves collecting small things, well, prepare yourself — you may soon have an entire zoo made from seed beads.

There is also a nice connection here for beginner jewelry makers. Working with beads and wire in a simple 3D form helps build the same kind of careful hand skills used in beaded jewelry, wire wrapping, charms, and small accessories. So while I would be tempted to cross-post this over on our Kids Crafts section, I still think it earns its place here for anyone wanting beginner-friendly beading projects.

This book would suit kids who already enjoy detailed crafts, families looking for screen-free creative projects, or makers who want small bead projects that are playful rather than overly serious. I would suggest adult help for younger children, especially because seed beads and wire can be fiddly, and nobody needs a craft session ending with beads in the carpet forever. Although, let’s be honest, that may happen anyway.

My Shellie-style take? 3D Beaded Animal Crafts for Kids looks like a fun, colourful and practical beading book for young makers who like cute projects with a real finished result. It is crafty, giftable, a little bit nostalgic, and a lovely stepping stone into more detailed beadwork and jewelry making later on.

You can find the book here: 3D Beaded Animal Crafts for Kids.

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